ermiro

Stop chasing.Start meeting.

Confirmed meetings with the right buyers in UK schools, trusts and colleges. Booked into your calendar.

Become a founding partner

Ermiro (er-MEER-oh) is named after Ermis, the Greek god of trade and messengers.

01The road

  1. Fed up of out-of-date data?

  2. Fed up of ‘warm leads’ that go cold?

  3. Fed up of hiring, training, and starting again?

  4. Fed up of salespeople who don't hit target?

  5. Fed up of a hundred emails to hear no?

Well, there is another way.

02The door

One door.

On the other side: the right buyer, and a meeting already in your calendar.

This is ermiro

I've put all my knowledge, all my understanding, all my mistakes, all my wins into a simplification system that opens doors for the correct buyer to the correct seller.

Jay Giddens, Co-founderMore than 30 years in sales, about 20 of them selling to education.

Why the name

Named after a messenger.

Ermis, or Hermes, was the Greek god of trade, of messengers and of roads.

He carried messages between gods and people.

Stone markers called herms stood by the roads and showed travellers the way.

Ermiro is our marker on the road. We carry your message to the right buyer.

03The system, in three words

  1. Find.

    The schools, trusts and colleges that fit what you sell, and the people who buy.

  2. Reach.

    Personal outreach in your name, timed to the school year.

  3. Meet.

    Interested buyer. Meeting booked. Notes sent.

Coming soon: a matchmaker that introduces you to schools who have asked to hear about tools like yours.

The alternative: one sales rep at £30,000 to £45,000 a year in salary, before everything else.

Salary range from UK EdTech sales development job adverts, May to June 2026.

04Clarity

Clarity.

Your calendar shows meetings, not tasks.

Your weekIllustration

05Founders

Built on 30 years of selling.

Jemma Giddens

Co-founder and Client Experience Director

Looks after every client, and every buyer we contact.

Jemma on LinkedIn

Jay Giddens

Co-founder and Director

Knows how schools, trusts and colleges buy.

Jay on LinkedIn

06Talk to us

Curious? Good.

Now open to a few founding partners. They pay per meeting booked.

Tell us what you sell

And who you sell to. We'll tell you honestly if we can help.

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